TRIUMPH

What is Triumph?

Siegfried Bettmann, Mauritz Schulte founded Triumph in 1902, headquartered in Hinckley, United Kingdom. 34 models tracked (1981–2026).

Data · NHTSA & EPA · 34 models · 1981–2026 · Updated Sep 12, 2026 · 4.3 ★★★★★★★★★★ Brand Score
Quick answer

Triumph is a British carmaker founded in 1902, now part of Bloor Holdings. The cars themselves are another matter: across 1 VIN prefixes on record they came off lines in 1 country — the United Kingdom 100%. 34 models are tracked here (1981–2026). Reliable? yes, and comfortably so — 4.3 out of 5 across 34 rated models, though the spread between model years is far wider than the badge suggests (every model ranked →).

34
Models
1981
Since
1
Vehicle types
United Kingdom
Origin
1902
Founded

Who makes Triumph

Triumph Motorcycles Ltd. is a British motorcycle manufacturer headquartered in Hinckley, Leicestershire. The original Triumph Engineering Co. Ltd. was founded in 1902 in Coventry by German immigrant Siegfried Bettmann; the modern Triumph Motorcycles Ltd. was founded in 1983 by John Bloor after acquiring the rights to the bankrupted original Triumph brand. Bloor Holdings remains the privately held parent company. Triumph's heritage includes the 1959 Bonneville T120, the motorcycle Steve McQueen rode and Bob Dylan crashed in 1966, and the Tiger TR6 used in the 1963 film The Great Escape. The modern Triumph lineup centers on the parallel-twin Bonneville family (T100, T120, Speed Twin, Bobber, Scrambler), the inline-three Speed Triple and Street Triple supersports, the Tiger 900 and Tiger 1200 adventure tourers, the 660cc Trident and Daytona, and the 765cc supersport Daytona 765 (which now serves as the Moto2 World Championship engine supplier). Triumph is privately held and not publicly listed. Recall data for every Triumph VIN sold in the US is reported to NHTSA. ForCar.org decodes any Triumph VIN to surface trim, factory options, open recalls and original delivery price.

Siegfried Bettmann founded a London-based bicycle import company in 1885 and, with engineer Mauritz Schulte, began manufacturing bicycles in Coventry in 1889 under the Triumph brand. Motorcycle production started in 1902. The 1937 Speed Twin established the parallel-twin engine architecture Triumph still uses. The brand was synonymous with British motorcycle culture through the 1950s and 1960s but went bankrupt in 1983 amid Japanese competition. John Bloor purchased the trademark and assets and rebuilt the brand from a new Hinckley factory, with the first new Triumph (the Trident 750) launched in 1991.

FIG.01·About Triumph
Triumph
Founded1902
Founded bySiegfried Bettmann, Mauritz Schulte
HeadquartersHinckley, United Kingdom
Owned byBloor Holdings
Slogan«For the Ride»
Assembled in1 countries
ROWS 6·SOURCE ForCar Editorial + NHTSA VIN records

Technology it is known for: Parallel-twin engine architecture, Inline-three TPL engine family, Triumph Shift Assist (TSA), Triumph Connectivity System, TC ABS cornering control.

This page covers Triumph Motorcycles Ltd. (the post-1983 Bloor Holdings company) — not the original Triumph Engineering Co. (defunct 1983), Triumph Motor Company (the separate British car maker, defunct 1984) or Triumph Toilets / Triumph Bras / unrelated

Where Triumph cars are actually built

A badge says where a company is registered, not where its cars were bolted together. The first three characters of any VIN — the world manufacturer identifier — say the second thing, and that is what we counted: 183 vehicles on record, 1 distinct manufacturer codes.

FIG.02·Where Triumph cars are built
Assembled inShareVIN starts withYears seen
the United Kingdom100%SMT1998–2023
ROWS 1·SOURCE NHTSA records, grouped by VIN manufacturer code

Read your own: the first character is the region, the first three together identify the plant's manufacturer. A Triumph beginning SMT was assembled in the United Kingdom.

All Triumph models 34

Every Triumph model we track, grouped by body type. Click any model for its VIN decoder, recalls, MPG, safety and ForCar Reliability Score — broken down by year.

Triumph Motorcycles 34

Triumph Motorcycles by the numbers
ModelYearsRecallsComplaintsBest MPGForCar score
Triumph Bonneville1994–202629304.0/5
Triumph Scrambler1994–20261354.0/5
Triumph Tiger1994–20264494.5/5
Triumph Speed2024–202634.5/5
Triumph Rocket 32020–202674.5/5
Triumph Street Triple1994–20261864.0/5
Triumph Thruxton1994–202615314.5/5
Triumph Trident1994–202624.5/5
Triumph Daytona1994–20251724.5/5
Triumph Speed Triple1994–202634164.0/5
Triumph SpeedMaster1994–2017933.5/5
Triumph Speed Twin2019–2026534.5/5
Triumph TR71981–198114.5/5
Triumph Daytona 6602026–20264.5/5
Triumph America1994–2017524.5/5
Triumph Thunderbird1994–20239154.5/5
Triumph Street Twin1994–20241024.5/5
Triumph Tiger Sport2025–20264.5/5
Triumph Sprint1994–2016154.5/5
Triumph Trophy1994–20231443.5/5
Triumph TR81981–198114.5/5
Triumph Street Scrambler2017–2023614.5/5
Triumph Rocket 3 Storm2025–20254.5/5
Triumph Explorer1994–2018734.5/5
Triumph Daytona 675 R1994–2023223.5/5
Triumph Legend1994–2016234.5/5
Triumph TT6001994–20168134.0/5
Triumph Street Cup1994–2023434.5/5
Triumph TF2502025–20254.5/5
Triumph Rocket III1994–202317354.0/5
Triumph Bobber TFC2025–20264.5/5
Triumph TF4502025–20254.5/5
Triumph Adventurer1994–2016233.5/5
Triumph Speed Four1994–2016424.5/5
ROWS 34·SOURCE NHTSA + EPA + ForCar

Triumph by the numbers

What the federal records say about the marque. Each line links to the full breakdown by model and year.

FIG.03·Triumph by the numbers
TopicTriumphDetail
Recalls303 campaignsMost recalled: Fuel System, Gasoline:delivery:hoses, Lines/piping, And Fittings
Owner complaints164+ filedMost reported: Rocket III
ROWS 2·SOURCE NHTSA, EPA and HLDI records
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How to read a Triumph VIN

Every Triumph built since 1981 carries a unique 17-character VIN (Vehicle Identification Number). It encodes where and when the vehicle was made, its engine and body — here's what each part means:

FIG.05·How to Read a Triumph VIN
1–3 · WMISAT
4–8 · VDSCM826
9 · Check5
10 · YearR
11 · PlantA
12–17 · Serial004352
  • WMI (1–3) — country & manufacturer. Tells you it's a Triumph and the country it was built in (real Triumph codes below).
  • VDS (4–8) — model, body style, engine, trim & restraints. The 8th digit is the engine code.
  • Check digit (9) — a math check that proves the VIN is genuine.
  • Model year (10) — the year it was built (e.g. R = 2024, S = 2025).
  • Plant (11) — which factory assembled it.
  • Serial (12–17) — the unique sequential production number.
Real Triumph WMIs — the first 3 VIN digits by build country
  • UKSAT · SMT
  • Brazil97N
17 CHARS·SOURCE SAE / ISO 3779 · NHTSA vPIC

The remaining digits — engine (8th), model-year letter (10th) and plant — follow the universal SAE standard. The whole position-by-position breakdown — year codes 2001–2026, country codes, stamping locations — lives in our VIN decoder tool.

Who owns Triumph, and what you get

Triumph belongs to Bloor Holdings. Triumph competes in the global premium motorcycle segment against BMW Motorrad, Ducati, KTM, Harley-Davidson and the Japanese majors. The brand's positioning combines British heritage with modern engineering — particularly the parallel-twin Bonneville lineage that competes with retro-style models from Royal Enfield and Indian. The 765cc inline-three supplied to Moto2 World Championship since 2019 has elevated Triumph's racing profile, with the Daytona 765 production model leveraging that platform.

FIG.04·Triumph ownership and warranty
Triumph
Country of originthe United Kingdom
OwnershipBloor Holdings
Basic warranty3 years / 36,000 miles
Powertrain warranty5 years / 60,000 miles
Assembly countriesUnited Kingdom
ROWS 5·SOURCE Manufacturer terms + NHTSA VIN records

⚠ Worth knowing before you rely on it: across our complaint records the typical car reaches the halfway point of its faults at five years, while basic cover here runs 3 years / 36,000 miles. See when Triumph models actually start to break →

Triumph — frequently asked

Is Triumph british?

Triumph is a British company, headquartered in Hinckley and founded in 1902. The cars are a separate question: 100% of the Triumph vehicles in our records were assembled in the United Kingdom.

Where are Triumph cars made?

Across 1 manufacturer codes on record, assembly splits as: the United Kingdom (100%). The first three characters of a VIN identify the manufacturer and plant country — that is where these shares come from.

Who owns Triumph?

Triumph is part of Bloor Holdings.

How many Triumph models are there?

We track 34 Triumph models spanning 1981–2026. The full list is above, ordered by how often each is searched.

What is the Triumph warranty?

New vehicles come with 3 years / 36,000 miles basic cover and 5 years / 60,000 miles on the powertrain. Terms vary by model year and market — confirm with a dealer.

Is Triumph reliable?

It depends far more on the model and year than on the badge. Every Triumph model is ranked by complaint rate here, along with the age at which each starts to fail.

Explore other brands

Brands like Triumph
BrandModels trackedSearch demand
Honda99 models1,436,620/mo searched
Suzuki101 models450,060/mo searched
BMW58 models208,980/mo searched
ROWS 3·SOURCE ForCar catalogue
Model data and search demand from ForCar's catalog of 34 Triumph models. Recalls, complaints and safety ratings sourced from NHTSA; MPG from EPA fueleconomy.gov. Brand facts compiled by ForCar Editorial. Last updated Sep 2026. Reviewed by , founder of ForCar.
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