The Kia Optima window sticker (Monroney label) lists its original factory MSRP, standard and optional equipment, EPA fuel economy (up to 42 mpg combined) and NHTSA safety ratings. Enter a Kia Optima VIN and the label comes back with that car's own build — free.
The Kia Optima window sticker — build, options & years
The Kia Optima ran from 2001–2020. Its Monroney label captures exactly how each one left the factory — the build, the options it was optioned with and the price, including its electric range and MPGe rating.
Which year's sticker do I need? Any Kia Optima VIN works — ForCar reads the exact model year automatically. On owner data the cleanest years are 2010, 2002, 2009; the most-complained-about are 2013, 2015, 2012. For year-by-year recalls, MPG and safety, see the full Kia Optima VIN decoder.
What the Kia Optima sticker says about fuel
Fuel economy is a legally required block on every Monroney label — city, highway and combined figures plus the estimated annual fuel bill. These are the EPA numbers on file for the Optima, latest tested year 2020:
The label also prints an estimated $1,667 a year in fuel at 15,000 miles, and 334 g/mi of CO₂. EPA files the Optima under Midsize Cars, which is the class it gets compared against on the sticker.
How the Optima's sticker figure changed
Combined MPG printed on the label, model year by model year — 2001 to 2020. Worth checking before you compare a Optima sticker from one year with another:
Over that span the combined figure rose by 17 mpg, so an early sticker and a recent one describe noticeably different cars. EPA revised its testing method in 2008, which shifts figures printed before and after that year.
Safety ratings printed on the label
The second required block: NHTSA's five-star crash results. This is what the Optima sticker carries as of its 2020 rating:
Stars are awarded per test, so a car can hold five overall and fewer for rollover — tall vehicles usually give ground there. Compare against every rated model in the safest cars ranking.
What a used Optima sells for now
The label froze the Optima price on the day it left the factory; the market has moved since, and this is where it landed: median asking price of the Optima by model year, from 714 live US listings:
| Model year | Median asking price | Sample |
|---|---|---|
| 2020 | 72 listings | |
| 2019 | 79 listings | |
| 2018 | 73 listings | |
| 2017 | 41 listings | |
| 2016 | 75 listings | |
| 2015 | 102 listings | |
| 2014 | 57 listings | |
| 2013 | 104 listings | |
| 2012 | 32 listings | |
| 2011 | 49 listings | |
| 2010 | 14 listings | |
| 2009 | 16 listings |
A 2020 Optima asks a median $10,995 today, a 2009 about $3,495. Full breakdown on the Kia Optima value page.
What's on the Kia Optima sticker
Every Monroney label carries the same required blocks: MSRP with itemised options, EPA fuel economy — for this car 38 mpg combined, NHTSA safety ratings — 5 stars overall here, standard and optional equipment, and parts-content origin. Every Optima VIN returns its own build rather than a generic spec.
For how to read each block, what to do if the sticker is lost, and how it differs from a build sheet, see the window sticker guide.
You know what it is. Find out what it's worth.
- Exact value for this VIN, adjusted for mileage
- The original window sticker and factory options
- Full research report as a PDF you can hand to a mechanic
- Decode a whole list of VINs at once
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How we score: NHTSA crash-test safety (40%), recall frequency (25%) and the share of owner complaints involving a crash, fire or injury (35%) — not user reviews. For full recalls, MPG and safety see the Kia Optima VIN decoder.
Optima window sticker — every model year
This covers the Kia Optima for 2001–2020. Enter any Optima VIN above and ForCar pulls the exact build and Monroney label for that specific year automatically. No need to pick a year. Driving something else? Browse window stickers for every Kia model.
Want Optima recalls, MPG, safety and reliability too? See the full Kia Optima VIN decoder →
Other Kia window stickers
| Model | Years covered | Class | Best EPA figure |
|---|---|---|---|
| Kia Telluride | Small Sport Utility Vehicle 4WD | 35 mpg | |
| Kia K5 | Large Cars | 32 mpg | |
| Kia Sorento | Small Sport Utility Vehicle 4WD | 37 mpg | |
| Kia Soul | Small Station Wagons | 114 mpg | |
| Kia Carnival | Minivan - 2WD | 33 mpg | |
| Kia Sportage | Small Sport Utility Vehicle 4WD | 43 mpg |
Where to find the VIN on a Kia Optima
- WindshieldLower-left corner, driver's side, readable from outside without opening anything.
- Door jambOn the driver's door frame of every Optima, next to the tyre-pressure and build-date plate.
- DocumentsRegistration, title and insurance card — on a Kia Optima all three must show the same number.
All four must match. A Kia Optima whose windshield plate disagrees with the door jamb has either had a panel replaced or a tampered identity — check the paperwork before any money changes hands.
Window sticker — frequently asked
What MPG does the Kia Optima window sticker show?
The EPA figures on file are 38 mpg combined (35 city / 42 highway), from its 2020 rating, with an estimated $1,667 a year in fuel printed alongside.
What safety rating is on the Kia Optima sticker?
5 stars overall from NHTSA as of its 2020 rating. The label breaks it down per test: Overall 5★, Frontal crash 5★, Side crash 5★, Rollover 5★.
What is a Kia Optima worth now versus its sticker price?
The label freezes the factory price; today a 2020 asks a median $10,995 and a 2009 about $3,495 across 714 live listings. See the Kia Optima value page.
Is the recreated Kia Optima sticker the same as the original?
It rebuilds the factory equipment, EPA fuel economy and NHTSA safety from official records, so the core Monroney content matches. Dealer-added options and destination charges vary by sale, so the printed total on one Kia Optima may differ from another.
Where do I find the VIN on a Kia Optima?
Lower-left of the windshield, the driver's door-jamb sticker, or the registration and insurance documents — all three must agree. For what a window sticker is, how to read each block and what to do if yours is lost, see the window sticker guide.